Strategic Market Research

R.C. Gregory & Co. helps organizations use market research to answer marketplace questions, support strategic decision-making, and to guide ongoing strategy and execution. Examples include:

Market Opportunity Analysis
When a company is contemplating expanding into new markets or segments, R.C. Gregory & Co. can help with early opportunity screening, go/no go decisions or more indepth assessments to guide market entry. These studies typically evaluate market size, economics, customer needs, barriers, buying dynamics, target customer profiles, competition, channels, success criteria and more. These studies are challenging in that they require developing the right questions to ask, identifying and accessing sources, and collecting and analyzing fragmented data, often in a compressed time frame and in uncharted territory.

Pre-Acquisition Due Diligence
R.C. Gregory & Co. has worked with private equity investors and other acquisition-minded companies to answer important questions prior to the consummation of an acquisition. These studies range from fast, guerilla efforts to explore vexing issues that arise late in the negotiating process to more comprehensive studies to validate the deal thesis and/or to guide post-acquisition strategy.

Voice of the Customer Studies
Understanding customer needs, preferences and problems is critical to shaping marketing strategy and for sharpening marketing execution. R.C. Gregory & Co. helps businesses access the opinions and ideas of their customers and non-customers through a variety of techniques. Depending on the research objectives, any combination of the following may be employed: