Rick Gregory to be featured speaker at Work Truck Show
January 6, 2010
We are pleased to announce that Rick Gregory will lead two educational seminars for The National Truck Equipment Association at their 2010 Work Truck Show in St. Louis. The sessions will focus on how truck OEMs, equipment makers, and distributors can dollarize the value they deliver to fleet owners, end-users and channel partners to improve sales and marketing effectiveness and enhance pricing power.
The Work Truck Show is North America's largest work truck event, with more than 500 exhibitors and more than 500,000 sq. ft. of exhibit space. Visit Work Truck Show Website
Dollarization Blog is Launched
July 15, 2009
Announcing the launch of a new blog dedicated to the application of Dollarization in sales and marketing. Visit the Blog
Polish translation of THE DOLLARIZATION DISCIPLINE published
March 9, 2008
Vocatio Publishing of Warsaw releases translated edition of The Dollarization Discipline in Poland