R.C. Gregory & Co. can provide seasoned marketing expertise
to businesses that need to supplement their marketing capabilities
on a project basis or for an ongoing engagement. We are adept
at quickly learning new businesses in complex markets and
moving rapidly to action. The following describes common scenarios
in which companies have turned to us for help:
- Company is tackling an unfamiliar marketing challenge
and needs an experienced resource to lead the project
- Smaller business that would traditionally hire a junior
marketing person engages R.C. Gregory & Co. on a fractional
basis to manage marketing functions
- Lean, fast-growing business that needs to supplement
marketing resources
- Turnaround management team engages outside marketing
expertise to help jump-start marketing without adding new
staff
- Company with technical products or markets that needs
to inject marketing expertise to complement technical staff
Outsourced/Fractional Marketing
For more than three years, a maker of laboratory and process
equipment for the pharmaceutical and semiconductor industries
has engaged R.C. Gregory & Co. to serve as its Marketing
Department. We handle all aspects of marketing planning and
execution, and are integrated with the management team. This
firm determined that engaging R.C. Gregory & Co. on a
fractional basis would deliver a more efficient, professional
and rapid marketing function.
New Market Entry
A water treatment technology company identified hospitals
and nursing homes as a potential new business segment. With
its limited marketing resources focused on the core business,
the company engaged R.C. Gregory & Co. to evaluate the
market’s attractiveness, identify criteria for success,
and develop a market entry strategy. We also identified potential
joint venture partners and expert resources to facilitate
market entry for the client.
New Product Commercialization
Launching a new product is uncharted territory for many organizations.
Despite solid experience in the ongoing marketing and support
of a product or service, the disciplines required to handle
a commercial launch are often underdeveloped. R.C. Gregory
has been involved in more than 200 new product and service
introductions, including industrial components, tools, systems,
and services; healthcare and pharmaceutical technologies;
IT software and services; financial services and educational
products. Our involvement ranges from concept development
to strategy formulation to final commercialization.
New Growth Initiative/Strategy Renewal
Often in response to a change in management or in the marketplace,
an organization will decide that it needs to reinvigorate
its growth strategy. R.C. Gregory & Co. can help these
companies by providing professional, objective guidance to
think through strategic options, assess marketplace realities
and develop and help execute growth plans.
- Develop Marketing Strategy & Plan
- Market Opportunity Analysis
- Integrating Internet Marketing with Traditional Approaches
- Marketing Audit/Strategy Review
- Branding: Development, Rationalization
- Developing Sales Tools to Support Strategy
- Marketing Training & Coaching
- Post-Acquisition Marketing Integration
- Sales Trend and Customer Analysis
- Marketing Communications Creative Strategy
- Pricing Strategy Analysis and Development
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