Every day, good companies suffer because
they create financial value for customers but aren’t
able to keep their fair share. This is because most marketers
cannot fully articulate the value customers get from their
products, and the argument falls to the lowest common denominator
– price. The solution is Dollarization: which goes beyond
articulating features and benefits to calculate the monetary
gain a customer receives in exchange for the price paid.
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Dollarization
Workshops
R.C. Gregory can deliver workshops ranging from one hour to
a full day or more to introduce Dollarization to your organization.
Content can be tailored for marketing, sales or mixed management
groups, and can be customized around a product launch or other
important marketing event.
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Dollarization
Consulting
R.C. Gregory works with companies to help make Dollarization
a working part of their marketing strategies. This can involve
dollarizing a specific product or service, creating a Customer
Value File for a key account, conducting customer research
to quantify the value of an offering, and more.
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Dollarization
Calculators & Sales Tools
Dollarization works best when the customer is engaged in a
credible, interactive discussion of the economic impacts of
a proposed purchase. These discussions are greatly enhanced
when the sales or marketing person is equipped with a professional
analytical tool to facilitate the analysis.
Click to Learn
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