Rick Gregory has helped hundreds of leading companies tackle
complex marketing and sales issues. He is the co-author of
the bestselling business book, The Dollarization Discipline,
the definitive guide to quantifying
and selling the financial value of products and services.
The Dollarization Discipline was named one of the
Top 30 Business Books of 2005.
Mr. Gregory has provided strategic marketing consulting
and market research services to clients in dozens of industries,
ranging from industrial tools to medical technology to IT
services. Much of his work focuses on helping technically-oriented
organizations embrace professional marketing discipline.
Mr. Gregory also provides pre-acquisition marketing due
diligence research and opportunity analysis for private equity
investors and other acquisition-minded clients.
Prior to founding RC Gregory & Co., Mr. Gregory was
a consultant with Fox & Company, Inc. for 15 years, where
he collaborated on several of Jeffrey Fox’s bestsellers,
including How to Become a Rainmaker and How to
Become a Marketing Superstar. Mr. Gregory started his
career with the New York investment banking firm J.P. Morgan
& Co. He is a graduate of Amherst College.
Click to download Rick Gregory's full
biography.
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