R.C. Gregory & Co. is a marketing consulting firm that helps businesses improve the way they market and sell to other businesses through innovative strategy development and execution.

R.C. Gregory pioneered the concept of Dollarization, a technique that enables marketers to understand and leverage the true economic value of their offerings. Based in Farmington, Connecticut,
R.C. Gregory has worked with more than 100 leading organizations throughout the U.S., Canada and Europe.