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R.C. Gregory & Co. is a
marketing consulting firm that helps businesses improve the
way they market and sell to other businesses through innovative
strategy development and
execution.
R.C. Gregory pioneered the concept of Dollarization,
a technique that enables marketers to understand and leverage
the true economic value of their offerings. Based in Farmington,
Connecticut,
R.C. Gregory has worked with more than 100 leading organizations
throughout the U.S., Canada and Europe.
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